UX Writing Portfolio
UX Writing and Portfolio.
Christian has a diverse background in UX writing. He has collaborated with localization editors to translate strings into dozens of languages, crafted UX writing guides, authored consumer-facing voices for products, and worked with both large and small teams. Currently, he works for Sony PlayStation. The attached case study is meant to show his most recent work. In deference to Sony, please do not share beyond your needs to vet my background for employment purposes.
Super Evil Megacorp
Super Evil Megacorp is an award-winning game studio and producer of the hit mobile title Vainglory. As a senior editor on the editorial team, he was responsible for virtually all written content in the game including in-game copywriting, marketing campaigns, update notes, press releases, blog posts, guides, and coverage of esport events.
The challenge with working on a product like Vainglory is that its player base consists mainly of detail-driven, “hardcore”multiplayer online battle arena (MOBA) gamers. Content needed to be up-to-date, accurate, and in the style that the founders had set forth.
Highlights:
World Championship 2016 viewership hit top 4 on Twitch.
Daily sales record for in-app purchase broken twice during tenure.
Authored monthly column called “Squid Ink” that got new players up to speed with an aspect of Vainglory’s gameplay.
Woebot
Woebot is a mental health chat bot designed to be a friendly resource for people who want someone to talk to. While not a replacement for therapy, the bot was designed to teach people cognitive behavioral therapy skills. The challenge was to create a personality for the chat bot that would be fun and interesting, but not judgmental or dull. The solution: make a sweet, clumsy, and well-intentioned robot that treats the other appliances in his office as sentient, feeling entities. My main task was to show this personality through multi-branched dialogue, quizzes, and stories.
Highlights:
Retention improvement: Retention of users rose 10% for the first 14 days of lessons.
Quality improvement: Overall lesson retention rate rose to an average of 94%.
Production increased: Wrote 30 lessons in 30 days, 3X previous pace.
Oversaw QA testing and user interviews, averaging 4 interviews a week.
